An effective business dashboard is a type of business intelligence tool. The business dashboard is an information management tool to analyze data and pinpoint potential problems, as well as detect actions we can take to solve them. 

We can say that a dashboard is a summary that gathers the Marketing department’s most essential data and represents it in the most visual format possible. 

Almost every business can benefit from having a dashboard that aligns with their objectives. Large organizations, like University North Dakota, should even consider multiple dashboards for different departments to keep track of internal and external KPIs. You might be wondering if you really need a dashboard for your business. Here are five ways to help you determine the importance of a dashboard for your company. If you are experiencing one or all of these signs, it may be time to at least try one out:

1. You feel like your company can improve, but you have no idea how to or where to start.
2. You’re monitoring and tracking data, but you don’t know what to do with the information or how to make sense of it.
3. Your current solutions aren’t giving you the ROI you need.
4. You are lagging behind your competitors.
5. You’re struggling to see all of your data from multiple sources in one location.